Bausch + Lomb Celebrates New Biotrue™ Multi-Purpose Lens Solution
with FREE Admission for Thousands to Some of Amerca’s
Most Visually Inspiring Attractions
National Contest Offers Contestants the Chance to Win a Trip for Two to One of the Top 10 Most Visually Inspiring Places in the U.S.
FOR RELEASE MONDAY, AUGUST 9, 2010
ROCHESTER, N.Y. — To celebrate the launch of its newest lens care product, Biotrue™ multi-purpose solution, Bausch + Lomb has teamed up with esteemed journalist and world traveler Lisa Ling to challenge Americans to find visual inspiration in their surroundings. In an effort to make some of the nation’s most beautiful, compelling sites more accessible to consumers, the company will offer free admission on Friday, August 13, to visitors at the Aquarium of the Bay in San Francisco with an unobstructed view of the Golden Gate Bridge, the Space Needle in Seattle and the John Hancock Observatory in Chicago, as well as free ferry tickets to view the Statue of Liberty in New York City.
“My work as a journalist has afforded me the opportunity to travel to some of the most visually inspiring sites in the world,” said Lisa Ling, global traveler and host of National Geographic’s Ultimate Explorer. “I am thrilled to be a part of the Biotrue brand initiative to encourage Americans to find visual inspiration by exposing them to breathtaking imagery at some of the finest attractions in our country.”
Biotrue multi-purpose solution is the only* lens care solution that brings together three bio-inspired innovations: it has a lubricant found naturally in the eyes, matches the pH of healthy tears, and keeps certain beneficial tear proteins active.
“Just as we sought inspiration from the eye in developing Biotrue, we are encouraging consumers to embrace visual inspiration and recognize the importance of healthy lens care,” said Lisa VanDeMark, vice president, brand marketing, U.S. Vision Care, Bausch + Lomb.
Additionally, Bausch + Lomb is launching the “Inspiration in Your Eyes” contest, inviting consumers to share a story about the U.S. location most visually inspiring to them. The grand prize winner will receive the experience of a lifetime — an all-expense-paid trip for two to one of the top 10 most visually inspiring places in the U.S. Consumers can visit www.facebook.com/biotrue to enter.